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Design Resources

Resources for Designers

I enjoy helping designers, including those who would like to enter into the Product Design industry but don't know where to start. This is a list of resources to help others learn about design methodologies, principles, and best practices.

Need 1:1 guidance for your design career? Whether you're stuck in a job search, unsure how to break into UX, or facing challenges at work, I’m here to help you take the next step. I'm open to free 15 min video calls if you have something specific you'd like to run by me, just book via calendly. 

Image by Tran Mau Tri Tam ✪

1. Design Essentials

Get to know more about design discipline, different designer roles, and the responsibilities held in each.​​

  • Learning what is UX design and what is not - Article / Article

  • Design is not art - Article

  • Whats the role of a UX designer? - Article

  • How to get started in UX design in 2024 Video

  • How to grow as a designer - Article

Free resources

🎓 Free course - Kickass UX

📐 Job Levels - Framework / Framework / Framework

🎧 UX industry realities - Podcast

✍️ Realities of UX designer - Article

2. Design Process

Start building foundational knowledge in product development and design processes.
Success is often defined by the processes you don’t have - not by processes you do have.
Process is just a tool - take what works for you in your situation.

Free resources

📘 Free Book - Design Thinking

📘 Free Book - Business Thinking

📘 Free Book - UX Design Process

✍️ Agile Manifesto - Article

🎓 Course - Design Thinking

3. UX Design

As a designer, you need to understand the business context and analyse data, as well as user problems to
craft effective design solutions.

Problem space:

Solution space:

General:

Free resources

📘 Free book - Principles of Product Design

📐 Lean UX Canvas - Framework

💻 ”Mobbin” competitor inspiration - Library

4. User Research

User research is a key to uncovering user problems and needs.
Learn which methods to use and how to use them effectively.

Resources

💻  UX Cookbook - Library

💻  Research Templates - [Library]

✍️ UX Research Tools - Article

✍️ User Interview cheatsheet - Article

🎓 Course - Conducting Usability Testing

4.1 Avoiding bias in User Research

How To Avoid Bias In UX Research (https://lnkd.in/eVY87iTE), a practical guide
with common mistakes that often lead to false insights and skewed results.
Neatly put together by Sundar Subramanian.

❌ “Would you recommend [a product] to a friend or colleague?”
✅ “Have you referred [a product] to a friend or colleague this year?”
✅ “Have you discouraged someone from using [a product]?

❌ “What did you like or dislike while using [a product]?”
✅ “Can you describe the last time you used [a product]?”
✅ “What adjectives fit best to describe your experience?”

❌ “Which of these two versions do you prefer, and why?”
✅ “Please complete the following tasks in these 2 versions.”
✅ “Could you describe your experience in both?”

❌ “Have you ever used this feature in [a product]?”
✅ “How do you usually complete this task?”
✅ “What features do you use frequently in [a product]?”

❌ “Do you often need the support of a technical person?”
✅ “What technical issues do you experience frequently?”
✅ “How do you usually manage these technical problems?”

❌ “Choose the most useful features in the alphabetical list below.”
✅ “Choose features that you use often in the randomized list below.”
✅ “Which features do you find confusing in your work?”

What people do, say, think and feel are often very different things.
Measure completion times and success rates. Beware of interpretations.
Often you will be surprised how differently we can interpret things that a customer expressed.
So always check and recheck affirmation in different ways.

Repeat user’s words to gauge more insights. Play devil’s advocate to your own thoughts and hypothesis.
We tend to overemphasize observations from the first and last interviews, so break them down into smaller chunks and randomize their arrangement.

Good research is always rooted in the past. So whenever possible, try to frame your questions to past actions, rather than future predictions.

Useful resources:

How To Ask The Right Questions In UX Research, by Fabricio Teixeira
https://lnkd.in/eCBrf_tS

UX Research Questions Cheat Sheet, by Krisztina Szerovay
https://lnkd.in/eUYSPX8g

UX Research Guides, and How To Ask Them
Maze: https://lnkd.in/e_-R7-fY
UserInterviews: https://lnkd.in/eXSf43Qz

Confirmation Bias in UX, by Jennifer Junge (attached visual)
https://lnkd.in/etRY9azG

How To Avoid Bias in UX research, by Genís Frigola
https://lnkd.in/eG8atWHw

Overcoming Cognitive Bias in User Research, by Adam Kiryk
https://lnkd.in/eb5uVxqW

How To Prevent Bias in UX Research, by Lizzy Burnam 🐞
https://lnkd.in/eviNcrT7

Research Questions Are Not Interview Questions, by Erika Hall
https://lnkd.in/ef_8jNgU

bias.jpeg

5. UI Design

In today's job market, there's a high demand for strong UI skills.

Building a solid foundation in this area helps you craft end-to-end design solutions.

Theory:

Practice:

Resources

📘 UI Book - Practical UI

📘 Free Book - Design System Handbook

💻 Design System Resources - Library

🎓 Free Course - Introduction to design systems

6. Becoming a better designer

Growing as a designer is all about constant learning and practice.

Do:

Think:

  • Always start with research - don’t jump to Figma.

  • Always think about the problem you are solving.

  • Practice by copying others - the wheel has been already invented.

  • Question status quo. Adopt processes only if they work in your situation.

  • Developers are your best friends. Build connections and learn from them.
     

Learn:

7. Libraries / Blogs
(Top 10)

📝 UX Collective

📝 CXL Blog (CRO and Business)

📝 Inside Design by Invision

📝 Smashing magazine

📝 NNgroup

📝 UX Planet

📝 Sidebar.io

📝 The Looking Glass

📝 CareerFoundry

📝 Growth Design

NNgs top 10 UX videos of 2023.
📹 💥 Each video runs 2–5 minutes and is packed with UX knowledge.

See the full list: https://lnkd.in/ezFZRsfr

1. UX Resumes: 10 Things to Remove by Evan Sunwall (https://lnkd.in/egvdDdem)
2. Introducing a Participant to a Usability Test: A Demonstration by Maria Rosala & Kate Moran (https://lnkd.in/enRwDnkd)
3. Awesome Resumes for UX Career Changers by Evan Sunwall (https://lnkd.in/e7eR2CPx)
4. Information Architecture: 3 Key Models by Page Laubheimer (https://lnkd.in/eEPmmHtE)
5. UX Strategy Components by Anna Kaley & Sarah Gibbons (https://lnkd.in/g5aM8nGu)
6. Common Fate: Gestalt Principle for User Interface Design by Sarah Gibbons (https://lnkd.in/gJ-mmETr)
7. Content Strategy 101 by Anna Kaley (https://lnkd.in/gqiaQaZ2)
8. How to Use Empathy Maps by Sarah Gibbons (https://lnkd.in/etxTmxYv)
9. The System Usability Scale (SUS) by Raluca Budiu (https://lnkd.in/etahXqEY)
10. Usability Test Facilitation: 6 Mistakes to Avoid by Kate Moran & Maria Rosala (https://lnkd.in/e46QKu9Q)

8. Design Systems

Best resource libraries when building design systems:

🖥 https://thedesignsystem.guide/

🖥 Google Material design

🖥 Apple Human Interface Guidelines

🖥 Gestalt by Pinterest

🖥 Adobe Spectrum

10. New ways of working playbook

https://lnkd.in/eUbtf6S9 a growing library of helpful practices and working patterns used by modern organisations

— from roles and meetings to decision-making and conflict resolution.

With templates, books and key takeaways. Kindly curated by Mark Eddleston.

Changing the ways of working is hard. Usually it’s a slow, painful process that requires a lot of patience and persistence. But it’s possible. Personally, I never ask for big commitments or huge changes from managers — I suggest pilot projects instead. Trying things out at a small scale, and see if it helps teams work better.

11. Story Telling

Free Storytelling Masterclass (+ PDFs) (https://lnkd.in/eiFscUtf), a comprehensive guide with 9 modules on storytelling, PDF worksheets, 1-pager sketchnotes, reading lists, free lectures, video courses and a growing library of videos from influential female storytellers — all available for free download and use. Kindly shared by Jeremy Connell-Waite

Nine Principles of Better Stories (PDF)
https://lnkd.in/eFQKm-8q

The Art Of The One Pager (132 pages, 415MB)
https://lnkd.in/euaj9Zc7

Free Storytelling Masterclass (+ PDFs)
https://lnkd.in/eiFscUtf


✤ Useful resources

Extensive Storytelling Framework: Pillars of Story Structure (free PDF), by Peter von Stackelberg
https://lnkd.in/eh8yVsTm

Strategic Storytelling for Designers, by Saielle DaSilva
https://lnkd.in/e3Bb9X7C

How To Make Stakeholders Happy With Everyday Storytelling, by Ryan Bigge
https://lnkd.in/eRj2TidZ

Periodic Table of Storytelling, by James Harris
https://lnkd.in/d9Sz92Sq

Storytelling PDF Worksheets, by Steve Rawling
https://lnkd.in/eSN25dhv

A Guide to Becoming a More Effective Storyteller, by IDEO
https://lnkd.in/eCERYDRC

Pixar’s Rules of Storytelling In UX
https://lnkd.in/evGc4jF5

Pixar The Art Of Storytelling (Free Course), by Khan Academy
https://lnkd.in/eKU_TvdA

Free UX Storytelling Guide, by Jeff White
https://lnkd.in/eN6M44xB

Better UX Storytelling, by Mayya Azarova, Ph.D.
https://lnkd.in/efNm-7gV

How To Use Storytelling In UX, by Marli Mesibov
https://lnkd.in/eqmMgnwY

Five Steps To Design With Powerful Storytelling, by Chiara Aliotta
https://lnkd.in/erHB9WDH

Inclusive Customer Experiences With Storytelling (Miro), by Sandra Heinzen
https://lnkd.in/e8UPkerT

UX Storyboarding: Guides and Templates, by yours truly
https://lnkd.in/eSNfHeTJ

Useful Books

⌾ Storytelling in Design, by Anna Dahlström
⌾ Storytelling for User Experience, by Whitney Quesenbery, Kevin Brooks
⌾ Storyteller Tactics, by Steve Rawling
⌾ Storytelling Animal, by Jonathan Gottschall

Storytelling Bookshelf Collection, by Steve Rawling
https://lnkd.in/egPkCDhf
Thank you to Jeremy Connell-Waite for putting all together all these wonderful resources.

hashtag#ux hashtag#design hashtag#storytelling

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12. Managing Stakeholders

How To Manage Challenging Stakeholders and Influence Without Authority (free eBook, 95 pages) (https://lnkd.in/e6RY6dQB), a practical guide on how to deal with difficult stakeholders, manage difficult situations and stay true to your product strategy. From HiPPOs (Highest Paid Person’s Opinion) to ZEbRAs (Zero Evidence But Really Arrogant). By Dean Peters.

Key takeaways:

✅ Do your research to understand their perspectives.
✅ Show how your strategy supports business goals.
✅ Attach your decisions to a goal, metric, or a problem.
✅ Have research data ready to challenge assumptions.
✅ Explain your tradeoffs, decisions, customer insights, data.

✅ For one-off requests, paint and explain the full picture.
✅ Give some technical insights to explain your decisions.
✅ Study how to keep them engaged and on your side.
✅ Create a space for small experiments to limit damage.
✅ Build trust for your process with regular key updates.

One of the most helpful strategies I’ve been using is to provide full transparency about the work we are doing. The decision making, the frameworks we use to make these decisions, how we test, how we gather insights and make sense of them.

It’s much more difficult to argue against real data and a real established process that has led to positive outcomes over the years. Stakeholders rarely know how we work. They rarely know the implications of last-minute changes. They rarely see the impact of last-minute changes based on hunches.

Explain how your work ties in with their goals. Stay high-level if you can, but don’t be afraid to get technical if you must. In the end, we all we come with our biases and expectations. Support your stakeholders, and you might be surprised how quickly you might get the support that you need.

Useful resources:

The Delicate Art of Interviewing Stakeholders, by Dan Brown 🤎
https://lnkd.in/dW5Wb8CK

Good Questions For Meetings With Stakeholders, by Lisa Nguyen, Cori Widen
https://lnkd.in/eNtM5bUU

UX Research Studies to Win Over Stubborn Stakeholders, by Lizzy Burnam 🐞
https://lnkd.in/eW3Yyg5k

How To Run UX Research Without Access To Users
https://lnkd.in/erb-nMiE

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13. Design Management

Bitter Lessons As A Design Manager (https://lnkd.in/eJuRJ-PE), an honest overview of the challenges and “aha!”-moments you should be expecting when stepping into a design management role. By Slava Shestopalov.

🤔 Manager’s reality is full of limitations and poor choices.
🤔 People who bring a lot of value can also do a lot of damage.
🤔 Top performers are often the first in a queue for burnout.
🤔 People who deserve recognition ≠ people who demand it.
🤔 Good process for designers ≠ good process for company.

✅ Many senior designers are survivors, rather than evolvers.
✅ Many decisions seem unfair unless you know the context.
✅ Keep team spirit high to avoid plummeting in times of crisis.
✅ Nothing hurts more than redoing someone’s work yourself.
✅ Office politics is bad and frustrating, but inevitable.

🚫 Most managers don’t give enough feedback.
🚫 Don’t mandate decisions from the top; explain them.
🚫 Don’t be a silent voice in the back: be present at all times.
🚫 Most managers are reactive: “No complaints = Good manager".
✅ Good managers are proactive: “Engaged team = Good manager".

With teams, what people do, say, think and feel are often very different things. As Slava notes, the team, in most cases, doesn’t know what it actually needs, so if you are a manager, you need to observe and experiment instead of asking. If nothing bad happens, it doesn’t mean that something good is going on.

When you are promoted to a manager, you might feel that you are still a part of the team, and you might behave as such. Of course you will protect your team from external pressure and promote the right people. Yet you also will have to compromise and make unpopular decisions within given constraints.

Managers aren’t really a part of the team; they live between the team and the business. Once you step up, you’ll need to pay attention to things happening “between the lines”: people who rarely interact in Slack, or skip teambuilding, or express no desired career directions.Ultimately, this might be the most important skill to survive and thrive as a design manager.

Useful resources

Bitter Lessons as a Design Manager, by Slava Shestopalov
Part 1: https://lnkd.in/eJuRJ-PE
Part 2: https://lnkd.in/eswWMTbG

So, You’re Managing a Design Team, by Alex Mandel
https://lnkd.in/eg3GCxCD

Grow as a Design Manager, Playbook
https://lnkd.in/eaXEiKK2

How to Become a Better Design Manager, by Romina Kavcic
https://lnkd.in/e45p4jNk

Motivations and Realities: From Lead to Manager, by Jared Zimmerman
https://lnkd.in/esR6t5ay

20 Lessons For New Design Managers, by 🪴Tarryn Lambert
https://lnkd.in/eS-_sByG

Main Leadership Mistakes as a New Manager, by Claire Lew
https://lnkd.in/eZHc7UJG

Books For UX Managers, by Joshua Seiden
https://lnkd.in/erUkRFiM

✤ Useful Books

⦿ The Manager’s Handbook, by Alex MacCaw
⦿ The Making of a Manager, by Julie Zhuo
⦿ The First 90 Days, by Michael Watkins
⦿ Build, by Tony Fadell

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14. Design KPIs and Metrics

How to measure UX and impact of design, with useful metrics to track the outcome of your design work.

Good design decisions are intentional. They aren’t guesses nor a matter of personal preference. They are deliberate and measurable. Started using design KPIs that inform and guide design decisions. Here are some examples:

1. Top tasks success > 80% (for critical tasks)
2. Time to complete top tasks < 60s (for critical tasks)
3. Time to first success < 90s (for onboarding)
4. Time to candidates < 120s (nav + filtering in eCommerce)
5. Time to top candidate < 120s (for feature comparison)
6. Time to hit the limit of free tier < 7d (for upgrades)
7. Presets/templates usage > 80% per user (to boost efficiency)
8. Filters used per session > 5 per user (quality of filtering)
9. Feature adoption rate > 80% (usage of a new feature per user)
10. Time to pricing quote < 2 weeks (for B2B systems)
11. Application processing time < 2 weeks (online banking)
12. Default settings correction < 10% (quality of defaults)
13. Relevance of top 100 search requests > 80% (for top 3 results)
14. Search query iterations < 3/query (to avoid dead-ends)
15. Service desk inquiries < 35/week (poor design -> more inquiries)
16. Form input accuracy ≈ 100% (user input in forms)
17. Frequency of errors < 3/visit (mistaps, double-clicks)
18. Password recovery frequency < 5% per user (for auth)
19. Fake email addresses < 5% (for newsletters)
20. Customers follow-up rate < 4% (quality of service desk replies)
21. “Turn-around” score < 1 week (frustrated users -> happy users)
22. Acquisition costs < £15K/week (poor design -> high acquisition costs)
23. Environmental impact < 0.3g/page request (sustainability)
24. Flesch reading ease score > 60 (readability)
25. Rage and tap clicks rate ≈ 0% (for touch, mouse)
26. User frustration score < 10% (AUS + SUS/SUPR-Q + Lighthouse)
27. System Usability Scale > 75 (overall usability)
28. WCAG AA coverage ≈ 100% (accessibility)
29. Accessible Usability Scale> 75 (accessibility)
30. Core Web Vitals ≈ 100% (performance)

These KPIs aren’t chosen randomly. They are shaped together by designers, engineers, stakeholders and users, and they must be guided by user needs and aligned with business goals. I can’t emphasize that last part enough: design shouldn’t be seen as a standalone activity as it impacts all parts of business.

For a given project and a given design team, 3–4 KPIs will be most critical. If we work on search, then we can track the quality of search over time. If we work on filters, we track how many filters are used per session, and how effective they are. As we move to a new project, we track a new set of KPIs.

This requires engineering to implement mechanisms to track adoption, and as designers, we test our work in qualitative testing. And: whenever possible, I always prefer usability testing as surveys are incredibly difficult to get right.

kpis.jpeg

15. Design Workshops

 How To Design Better UX Workshops (https://lnkd.in/edxqCC-n), a fantastic guide by Slava Shestopalov, with fine details around different types of workshops, post-ups, affinity sorting, landscape mapping, storyboarding, dot voting, forced ranking and roleplaying.

Key UX workshop activities:

✅ Post-ups: generate ideas on sticky notes, post them on the wall.
✅ Affinity diagrams: cluster related sticky notes and naming groups.
✅ Landscape maps: organize sticky notes in an order on a canvas.
✅ Storyboarding: sketching key steps of a journey.

✅ Dot voting: shortlisting high-priority items with sticky dots.
✅ Forced ranking: prioritization that weighs items against each other.
✅ Role playing: acting out another perspective as part of a discovery.
✅ Playback: presenting or reflecting on the insights gained so far.

As Slava Shestopalov suggests, workshops can have different titles, but they always combine and build upon basic exercises. First, you generate options, and then you select ones to focus on. You either expand or reduce. Canvases help structure information visually, but we shouldn’t follow them blindly.

One fine detail that has helped me make workshops a bit more effective is silent activities. Giving participants time and space to think about the problem on their own — preferably ahead of time. Workshops don’t have to be big revelations. They work best when they are well-prepared.

A way to do that is by setting expectations early. I try to make it clear to all participants just what the desired outcome is. Explain it in your workshop invites. Mention what data, insight and input you will need, and what kind of deliverable we expect, and in what detail.

Useful resources:

Foundational UX Workshop Activities (+ PDF), by Sarah Gibbons, NN/g
https://lnkd.in/ejg5sgst

UX Workshops Checklist, by Slava Shestopalov
https://lnkd.in/eZ98CwTx

Handpicked Tips And Tricks For Design Workshops, by Slava Shestopalov
https://lnkd.in/gtq4i7bh

How To Run A Successful Product Design Workshop, by Gustavs Cirulis, Cindy Chang
https://lnkd.in/eMtX-xwD

UX Workshops and When to Use Them: A Cheat Sheet, by Kate Kaplan
https://lnkd.in/eBMSkfic

Product Discovery Workshop Kits (Miro, Figma, Notion), by Vitaly Friedman
https://lnkd.in/e7vijMxa

Useful Miro Templates and Workshops For UX designers
https://lnkd.in/eQjUCkpU

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16. Design Patterns for building Trust

🌳 Design Patterns For Building User’s Trust (https://lnkd.in/eEJngtVv), a fantastic (!) catalog of design patterns to help teams design trustworthy services that work for people — with advantages, drawbacks, limitations and examples for each, from AI to privacy. A wonderful repository, neatly put together by fine folks at IF. Discovered via Sarah Gold.

In the noisy and polluted world today, trust doesn’t come for free. It doesn’t emerge by default. It must be earned and meticulously preserved — by treating customers with respect, securing their data, respecting their privacy and asking only for what’s absolutely necessary.

I absolutely love how these patterns amplify the need for far more respectful and trustworthy digital experiences. *HUGE* kudos to the fine folks from Projects by IF for contributing to and maintaining the website for all of us to use and learn from! 🙏🏼 🙏🏾 🙏🏾

Also worth exploring:

AI Interaction Design Patterns, by Emily Campbell
https://www.shapeof.ai

Humane by Design, by Jon Yablonski
https://lnkd.in/e22vNJ9R

Privacy Design Patterns, by UC Berkeley
https://lnkd.in/emCkmNVi

Deceptive Patterns Hall Of Shame
https://lnkd.in/eZdPKM4A

Privacy Design Patterns, by Vitaly Friedman
https://lnkd.in/dN8yce2

AI Guidebook and Design Patterns
↳ Google: https://lnkd.in/em_pXYe2
↳ IBM: https://lnkd.in/eH39gXrq
↳ Microsoft: https://lnkd.in/g_Nsrrxq

AI × Design Toolkit (Worksheets + PDF), by Nadia Piet
https://lnkd.in/eWMkUS3P

AI + Design Toolkit (Miro), by Corinne Schillizzi
https://lnkd.in/ebZSv47s

AI Conversational Cookbook (PDF), by Thomas W.
Article: https://lnkd.in/ec_GvKPp
PDF: https://lnkd.in/eqZjrVCm

AI Design Patterns, by Vitaly Friedman
https://lnkd.in/e7mA4Rq5

Trust is probably the most challenging and rewarding sentiment you can earn. Especially in times of AI-generated content, hallucinations, deceptive patterns, exaggeration and automation everywhere, we need to build trust by building honest, sincere and kind relationships with our customers.

Sometimes it means showing your vulnerabilities. Having typos. Having an opinion. Explaining to customers how things actually are, without pre-written templates and AI-generated drafts. Sending a friendly “thank you”-note that has nothing to do with your marketing or sales efforts.

People aren’t perfect. And I’d love to see more products being a bit less pixel-perfect and more humane instead. That’s a first step towards building trust when it’s so eroded, so scarce, so neglected — yet so much needed and valued and appreciated.

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